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Measuring Women’s Participation in India’s Digital Economy

A first-of-its-kind annual survey to drive evidence-based policy and digital inclusion


Need for an Annual Survey
 

India's Growing Digital Economy 

India’s digital economy contributed 11.74% to national income in 2022–23, amounting to INR 31.64 lakh crore. It is projected by MeitY and ICRIER to grow nearly twice as fast as the overall economy and could account for almost one-fifth of national income by 2030. Recognising this momentum, the Government of India has made the digital economy a national priority, with the Digital India programme.

Representation of
Women

According to the Periodic Labour Force Survey (PLFS) 2023-24 India’s female labour force participation is around 41%. Despite the rapid expansion of India’s digital economy and an increasing female labour force participation rate (FLFPR), women remain relatively underrepresented in this transformation and there is scope to fully leverage India's demographic dividend.

Need for Gender Disaggregated Data

India needs a comprehensive, gender-disaggregated and intersectional dataset capturing women’s full experiences in the digital economy. Existing surveys like the PLFS, NFHS, and Multiple Indicators Survey provide some insights, but more work is needed to adequately depict how gender intersects with caste, income, geography, education, and age to shape digital access, literacy, and participation.


Scope of the Survey 

The WiDEN survey seeks to capture the status of women’s participation in the digital economy and the factors influencing women’s participation. 

The survey will gather information across a variety of indicators:

Household

  • Device availability

  • Exclusive vs shared usage

  • Internet access

  • Online consumer behaviour

Employment 

  • Gig/ platform work 

  • E-commerce sellers 

  • Childcare barriers

  • Skills gaps 

Healthcare

  • Access to doctors and insurance 

  • Telemedicine 

  • Maternal health policies 

  • Mental health impact 

Education

  • Education levels

  • Match with job requirements

  • Access to online learning

  • Attitudes toward upskilling

Awareness of Schemes

  • Digital India

  • Mudra

  • Skill India

  • Women-specific tech schemes

Digital Footprint

  • Social media usage

  • Digital payments 

  • Language preferences 

  • Platform usage for work 

Access to Resources

  • Technology

  • Finance 

  • Healthcare 

Trust & Safety 

  • Fraud fears

  • Privacy concerns

  • Hesitation in e-commerce

Digital Opportunities

  • Platforms used for income generation

  • Key use cases of the internet for women

 

Household 

  • Device availability 

  • Exclusive vs Shared Usage 

  • Internet access

  • Online consumer behaviour 

Employment 

  • Gig/ platform work 

  • E-commerce sellers 

  • Childcare barriers 

  • Skills gaps 

Healthcare 

  • Access to doctors & insurance 

  • Telemedicine 

  • Maternal health policies 

  • Mental health impact 

Education 

  • Education levels 

  • Match with job requirements 

  • Access to online learning 

  • Attitudes toward upskilling 

Awareness of Schemes 

  • Digital India 

  • Mudra 

  • Skill India 

  • Women-specific tech schemes 

Digital Footprint 

  • Social media usage 

  • Digital payments 

  • Language preferences 

  • Platform usage for work 

Access to Resources 

  • Technology 

  • Finance 

  • Healthcare

Trust and Safety 

  • Fraud fears 

  • Privacy concerns 

  • Hesitation in e-commerce 

Digital Opportunities 

  • Platforms used for income generation 

  • Key use cases of the internet for women 

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